Responsible gaming

FDJ UNITED’s Commitments for Responsible Gaming

Responsible Gaming at the heart of our model

While 95% of players engage in gaming as a recreational activity, it can nonetheless carry public health risks and may have harmful consequences for some. We define responsible gaming as the way in which we take steps to address such sensitive issues and ensure that gaming remains nothing more than a fun pastime. This is an essential notion for FDJ UNITED.  

TWO PILLARS

FDJ UNITED’s responsible gaming policy covers two priorities

Fighting against underage gaming

Inform the public  

We communicate extensively to the public to convey prevention messages on the ban on underage gaming through:  

  • Signage, on-screen and print campaigns in all our points of sale.  
  • And preventive campaigns (with more than 10% of our advertising budget devoted to responsible gaming).  

Train and verify FDJ UNITED retailers  

All the retailers of the Group’s network receive continuous support and training, with a particular focus on the prevention of underage gaming. Controls are being conducted in the point of sales through mystery shoppers to make sure retailers do not sell games to minors, with sanctions if they do. 

Preventing excessive gaming

Control game design 

Before the launch of a game, the Responsible Gaming team systematically verify that the models, wording and level of attractiveness of the game fully comply with the Group’s player protection standards. 

Carry out preventative information campaigns 

We produce campaigns aimed at promoting responsible gaming. Messaging raising awareness around excessive gaming is regularly broadcast on our websites, apps, and in our points of sale. 

Offer players tools to bring their gaming under control 

Across our website and app, we provide different types of tools for gamers to maintain control over their gaming. 

Detect and protect vulnerable players 

Over 10 years, we have developed various approaches to detect vulnerable players: from the training of our teams and network of retailers, to a dedicated team, specifically in charge of contacting players who have been identified as vulnerable, to advise them and help them find help from partner organisations.  

RESPONSIBLE GAMING POLICIES

Zoom on the tools provided by FDJ UNITED in France

FDJ provides different types of tools for its French players to help them: 

  1. Control their gaming and keep to their budget by setting limits.  
  2. Assess their own gaming habits by taking an online test.  
  3. Choose to temporarily lock themselves out of the FDJ sites and apps.  
Find out more on fdj.com

Zoom on our Online Betting & Gaming’s Journey Towards Zero

In 2021, FDJ UNITED’s Online Betting & Gaming activity (OBG) committed to the ambition that zero per cent of its revenue should derive from high-risk players who show signs of harmful gaming. Since then, we track the progress of this ambition and publicly report the share of revenue derived from harmful gaming every quarter.

Find out more

Zoom on the Premier Lotteries Ireland Responsible Play Programme

Premier Lotteries Ireland (PLI) strives to deliver a Responsible Play programme which is best in class. By working with experts and academics in the field of responsible gaming, PLI develop policies and processes to limit problematic play within its player base.

Find out more on Lottery.ie

TOWARDS A SUSTAINABLE GAMING INDUSTRY

FDJ UNITED maintains a regular dialogue with partners from the social services and healthcare community.

Over the years, we have stepped up and clarified our responsible gaming approach, particularly through a dialogue with our stakeholders: addiction experts, associations of the civil society, etc. Once a year, we host the Sustainable Gambling Conference, which aims to gather experts from within and outside the industry to share ideas and views to ensure a sustainable and safe industry.