A WIN-WIN FOR FRENCH SPORT
We have long been a supporter of French cycling and we sponsor three professional teams: Groupama-FDJ, World Tour and the Continental team (since 1997), and FDJ-SUEZ (since 2017). We are also partners of the Fédération Française de Cyclisme (French Cycling Federation), Ligue Nationale de Cyclisme (National Cycling League), and both the male and female Tour de France teams.
FDJ UNITED works to promote women’s sport. Through our “Women in Sport” initiative started in 2016, we support high-level women’s sports, increasing access to sport, the presence of women sports personalities in the media, and women in management positions within sport’s top governing bodies.
As a pioneer in supporting professional sporting heroes for over 30 years, FDJ UNITED has accompanied many athletes in their Olympic and Paralympic journeys. With the FDJ Sport Factory and incubator and our partnership with the Fédération Française du Sport Adapté (French Federation of Adapted Spots), FDJ UNITED is more than ever by the side of the French champions of today and tomorrow.
FDJ UNITED’s involvement in sport also includes a partnership with the French Basketball Federation, partnerships with the OM and PSG men’s and women’s teams, and support for Vendée Globe skipper Fabrice Amédéo and his ocean preservation awareness project. A levy on gambling stakes enables the State to finance part of the budget of the “Agence Nationale du Sport” (National Sport Agency) each year, with funding reaching €83m in the ANS budget in 2021 (i.e. around a third of the ANS’s overall budget).
In 2015, FDJ UNITED set up an Integrity in Sport department, whose responsibilities are:
FDJ UNITED has also been a member of the French national platform for the fight against manipulation in sporting competitions since its inception on the 28th January 2016. This status was legally ratified into law in October 2019. The platform operates within the French Ministry for Sport and it aims to encourage operational cooperation between stakeholders, based on recommendations from the “Macolin” international convention. FDJ UNITED also participates in the Copenhagen Group, chaired by the European Council, which runs the national platforms to promote international cooperation to tackle manipulation in sport.
FDJ UNITED’s role is to:
Meanwhile, FDJ UNITED’s Integrity in Sport department is in constant communication with international stakeholders to tackle manipulation in sport: European Council, Interpol, IOC, FIFA, UEFA, ITIA, FBI, etc. It is regularly involved in international conferences and seminars to contribute to reinforcing this international cooperation.
Finally, FDJ UNITED is a founding member of ULIS (United Lotteries for Integrity in Sport). This Swiss-based organisation brings together 32 lotteries and sport betting bodies from four continents around the world. ULIS ensures the constant oversight of the sports betting market and every year detects hundreds of risks of manipulation with the assistance of its member lotteries, including FDJ UNITED. It then shares the alerts with its international partners, including sports federations and international authorities.
FDJ UNITED is committed to fostering a more inclusive, supportive horse racing industry where women can thrive at every stage of their careers. Our Online Betting & Gaming activity (previously Kindred) has proudly supported Women in Racing (WiR) since 2009, funding vital research and initiatives that promote inclusivity in horse racing. This partnership has driven impactful projects like Racing Home. The partnership is now backing the industry’s first study on menopause, working with racing and betting stakeholders to understand its impact on the female workforce.
