The Gotcha4Life Cup is essential because it focuses on raising awareness and funds for mental fitness across Australia. Mental health is a critical issue, and the funds raised from this event help support programs that build resilience and mental fitness, ultimately saving lives. This year, we raised $232,000, which will significantly impact the community.
The concept of physical fitness is obvious to all, eat well and exercise. We have decades of research and education focusing on treating our bodies well. Unfortunately, the same cannot be said about mental fitness, and this is the key focus of Gotcha4Life.
Gotcha4Life are pushing for mental fitness to reach the same levels of thought and action as physical fitness and in doing so train both young and old minds alike to be able to weather the storm of uncertainty that navigating our modern world brings. The magic of Gotcha4Life is the core understanding that while physical fitness can be a very solitary pursuit, mental fitness needs to incorporate our own social villages as it is our bonds with those around us, that nurtures and strengthens our resilience. To quote Gus Worland the founder of Gotcha4Life “So that no one worries alone”.
The Gotcha4Life Cup raises awareness for this cause by bringing together two of the NRL’s top teams together in a stadium full of screaming fans (25K) to put this message front and centre. Every Gotcha4Life Cup game has been televised nationally (1.25 million viewers) and all Unibet’s sponsorship inventory has been donated to Gotcha4Life each year, including ground signage, LEDs, corner posts and the highly coveted back of jersey position on the Roosters playing kit.